Are you a proven leader from the sports industry with a deep understanding of football, sponsorships, and wholesale? 
Do you thrive in both setting strategic direction and leading operational execution? If so, hummel is looking for a Head of Football to drive our global football initiatives to the next level.

Welcome to hummel
At hummel, we’re not just a sports brand — we’re a movement with a strong heritage in football. 
From grassroots to top-tier sponsorships, football is a cornerstone of our identity. We combine performance, purpose, and style to connect with clubs, players, and communities around the globe.

As our new Head of Football, you will be part of the Global Marketing team, reporting directly to the Global Director of Marketing. 
You will play a key role in shaping hummel’s global positioning within the football category — not only by building and executing a strong brand direction, but also by driving commercial impact across sponsorships, wholesale, grassroot and teamsport channels.

You will lead a passionate and skilled team of five professionals who work across football sponsorships, partner clubs, wholesale initiatives, and local community programs. 
This role is both strategic and hands-on, requiring a leader who can inspire others, make things happen, and create visible brand results in the football world.

Key Responsibilities

• Set and execute the global football strategy across brand, sponsorships, wholesale and grassroots.
• Lead, motivate, and develop a team of five football-focused marketing and partnership specialists.
• Define and strengthen hummel’s football brand positioning across all levels of the game.
• Drive commercial growth through strategic partnerships with clubs, federations, leagues, wholesale partners and own channels.
• Ensure alignment across departments — especially Sales, Product, and International Markets — to integrate football initiatives into wider business objectives.
• Oversee and optimize football marketing budgets, KPIs, and performance tracking.
• Represent hummel at major football events, activations, and partner meetings.

Your Profile

• 7–10 years of experience in the sports industry — football experience is essential.
• Proven ability to balance brand leadership with a commercial mindset.
• Experience with sponsorships, partnerships, and wholesale in the football or sportswear sector.
• Strong leadership skills and the ability to align and inspire internal and external stakeholders.
• A strategic thinker who’s not afraid to roll up your sleeves and execute.
• Experience in working across international markets and culturally diverse teams.
• Willingness to travel regularly, primarily within Europe.
• Fluent in English (Danish is a plus).

Why hummel?
Based at our global HQ in Aarhus, Denmark, you’ll be part of a globally recognized brand with deep roots in football and strong ambitions for the future. 
At hummel, we foster a collaborative, high-paced, and purpose-driven environment where you’ll have room to grow and a platform to leave your mark.

Interested?
Apply as soon as possible, as we interview candidates on a rolling basis. 
We look forward to hearing from you and exploring whether you’re the right fit to lead the next chapter of hummel’s football journey.